History

Sweethearts restaurant has been operated by the Harrow family since 1991, evolving from the success of the Berryfields business that was first established on the Gardiners Road property in 1978. Pat's 40 year history as a skilled berry grower together with his wife Diana and daughter Andrea’s business and creative accolades were a perfect combination to make Sweethearts the success it is today.

Historical Timeline

1900s Cecil Harrow (Pat’s Grandfather) begins farming raspberries at a Middleton Road property in Riccarton.
1925 
Cecil establishes a new berry farm on Withells Road, Avonhead, supplying raspberries to local markets and for jam making.
1940s 
Following service during the Second World War, Cecil’s five sons, including Pat’s father Charles, begin farming 100 acres of Raspberries in Avonhead.
1962 
Pat attends tertiary studies in horticulture at Lincoln University.
1964 Following graduation, Pat travels to Europe, working in London for a citrus fruit company called ‘Outspan’.
1965 
Shortly after returning to New Zealand, Pat meets Diana Anderson. The following year they are married.
1960s Urban development in the Avonhead area saw the end of berry farming at the Withells Road property.
1968 Pat and Diana Harrow establish Bluegum Berry Farm in Harewood.
1978 The Gardiners Road property is purchased and Berryfields was born. The new farm is prized for its rich soils, producing delicious sweet berries.
1980s 
The Berryfields name becomes synonymous with good quality and flavoursome berries amongst its Christchurch customers. Pat, Diana and their four children Stephen, Andrea, Nicholas and Oliver are all involved in operations at the farm, which begins exporting Strawberries and Raspberries to the United States, Australia, Europe and the Middle East.
1990 
The popularity of the small berry shop and increasing requests by customers to enjoy a cup of tea while visiting the farm led to a new venture for Pat, Diana and their daughter Andrea. At the end of 1990, concept plans for an onsite café named Sweethearts had been developed. The name was chosen by Diana after she reminisced over a early family photo of her Grandmother, father and uncle. The photo was taken by Diana’s Grandfather and on the back was written “ My three sweethearts”.
1991 
In November Sweethearts opens for business providing morning & afternoon teas, light lunches and delicious desserts. The inspiration for the menu was berries and French provincial food. One of Sweethearts’ signature offerings is the Victorian High Tea. This 3 tiered cake stand of tea sandwiches and dainty cakes was born out of Diana Harrow’s childhood memories of visits to the ‘Beaths Department Store’ in Colombo Street where her grandmother would treat her to a high tea in the school holidays.
1992 Although already open for 3 months, Sweethearts is officially opened on Valentines Day by mayor Vicki Buck. Sweethearts became an instant success and revived the popular tradition of ‘taking tea’.
1993  
Due to the popularity of the cafe it soon became evident that an expansion was necessary. The kitchen is extended and the Edwardian style conservatory is added.
1994 
Sweethearts becomes a popular venue for Weddings.
1998  
Sweethearts wins ‘Best Café’ in the Corban’s Wine and Food Challenge.
2005 Sweethearts Victorian High Tea recognised as a ‘must do’ experience in Christchurch.
2009 New website launched to coincide with the ‘Favourite Things’ campaign and a new look to the Sweethearts menu.

Raspberry picking on Cecil Harrow's Avonhead farm 1930

Raspberry picking on Cecil Harrow's Avonhead farm 1930

Raspberry picking on Cecil Harrow's Avonhead farm 1950

Raspberry picking on Charles Harrow's Avonhead farm 1950

Farm Operations on Cecil Harrow's Avonhead farm 1950's

Farm Operations on Charles Harrow's Avonhead farm 1950's

Truck returns from fields laden with raspberry buckets. 1950s

Berryfields shop in Gardines Rd 1984

Berryfields shop in Gardines Rd 1984

A 1984 Berryfields Marketing Campaign

A 1984 Berryfields Marketing Campaign

Sweethearts founders Diana and Andrea Harrow

Sweethearts founders Diana and Andrea Harrow